Mumbai: AirAsia, the Malaysian low-cost carrier, is ready to take the fight to the local carriers, offering aggressive air fares and replicating its ancillary revenue model in India.
“We will be the most aggressive we have ever been in any market, including Malaysia,” Tony Fernandes, CEO, AirAsia, said on Monday.
The company expects to start operations later this year.
Frenandes said AirAsia is looking to add 10 planes a year and will leverage the untapped markets rather than target metros like Mumbai and Delhi. It will initially focus on the southern market and gradually expand to other parts.
“We were told that 50% of market in India is concentrated in metros like Mumbai and Delhi. We will try and change that,” said Fernandes. “The airport taxes at some of the airports are crazy. We will start looking at markets that are under-served.”
02/07/13 Yuga Chaudhari/Daily News & Analysis
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