New Delhi: A series of cost cutting measures and an aggressive marketing strategy have led Air India to generate cash surplus of Rs 460 crore in April-June on the back of a consistent growth trend since last July.
The all-round improvement resulted from a strategy that encompassed a review of Air India's fleet and network, pricing, schedules and revenue management, airline sources said.
With the turnaround plan (TAP) in operation, the national carrier had gradually reduced its running cash loss from Rs 512 crore in October-December 2011 and Rs 432 crore in January-March 2012 to just Rs 37 crore in April-June 2012.
The airline started making a surplus over its variable costs since July-September last year when its surplus was Rs 51 crore. It jumped to Rs 312 crore in October-December, Rs 361 crore in January-March this year and Rs 460 crore during April-June, official data showed.
Read News In full 04/08/13 PTI/Economic Times
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