More airlines will tap social media for business: Report

Miramar(Goa): Over the next three years, 70 percent of the airlines will use social media to reach out to passengers and offer services, aviation industry specialists in Goa say in a report Thursday.
"India is the world's third-largest social media market with the number of users in urban India estimated at 66 million. Indian carriers and airports are increasingly conscious of their social media footprint and the need to reach out to passengers via social media platforms," the report said.
"Over the next three years, 70 percent of airlines surveyed will use social media to promote their brand and offer reservations, customer relationship management and check-in via social media platforms."
"The social media will also play a vital role in how airports enhance their engagement with passengers, particularly during periods of disruption," the report said.
Co-authored by air-transport specialists at SITA and CAPA, which focus on research and analysis in the aviation sector, the report is based on surveys across the country conducted by the two organisations.
Read News In full 26/09/13 IANS/Business Standard