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Friday 27 September 2013

Tata-SIA tie-up: Servicing an under-penetrated market

New Delhi: The planned entry of Singapore Airlines into the Indian market through a tie-up with Tata Sons could provide the airline a foot-hold in one of the most under-penetrated markets globally.
One needs to step back a little to understand Singapore Airline’s need to find a partner in India. In April, India and Singapore concluded a successful air services bilateral exchange which increased the number of seats that designated airlines could operate between the two countries by 2,160 a week.
The exchange with Singapore was a drop in the ocean as compared with what was exchanged with Abu Dhabi – 50,000 seats in a phased manner over the next three years from the current level of 13,600.


All these developments came in the back drop of a July 2012 request by visiting Singapore Prime Minister Lee Hsien Loong to India when he asked India to further liberalise its air services agreement with Singapore.
Possibly a combination of these factors provided just that little push to Singapore Airlines to go ahead with the marriage with Tata Sons after three unsuccessful attempts over the last two decades.
Read News In Full 23/09/13 Ashwini Phadnis/Business Line

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