Mumbai: The planned Tata-Singapore Airlines carrier may need to develop a model which is a cross between a full service and budget carrier, instead of offering only premium services, if it wants to make money, according to a report from CAPA-Centre of Aviation.
In a market which is extremely price sensitive, and in which LCCs offer a relatively high quality product and experience, Tata-SIA will need to carefully consider its market proposition on domestic routes. It appears unrealistic that Tata-SIA could pursue a Kingfisher-style premium model.." the Sydney-based consultant said in its report.
On September 13, the Tata Group announced that it was establishing a 51:49 JV with Singapore Airlines to operate a full-service airline based in India.
Read news in full 02/10/13 Anirban Chowdhury/Economic Times
Sunday, 6 October 2013
Tata-Singapore Airlines may take a middle path between a full service & budget carrier: Report
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment