India’s growing reputation as one of fastest growing aviation market in the world has led foreign airlines to give special attention to regional films on their flight entertainment system.
These airlines are now increasingly buying movie rights of regional films to boost the passenger loyalty.
Sajid Khan, country head, South African airways said, “We are trying to give passengers the latest dose of regional films in several Indian regional languages”. The airline officials say that since Mumbai is the only centre from where the airline operates at present, the movie menu has strong Marathi language film listings.
Another airline, Emirates Airways recently got access to use popular Marathi films like Balak Palak, Premachi Goshta, Satrangi Re and Shaala.
These airlines are now increasingly buying movie rights of regional films to boost the passenger loyalty.
Reazd news in full 27/10/13 Shanhkar Abidi/Daily News & Analysis
Sunday 3 November 2013
Airlines woo passengers with regional film fare
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