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Thursday, 28 August 2014

Is Air India's Rs. 100 ticket only a publicity gimmick?

New Delhi: In a major technical fault, the website of Air India crashed on Wednesday just few minutes after they offered travelers huge discount on tickets. Actually, the company had availed its tickets for just Rs. 100 (excluding taxes) to its customers to celebrate its merger with previous Indian Airlines. The offer was valid for five days from August 27 to 31 for travelling between August 27 and September 30 and the tickets were availed over company’s official website. However, it now just appears to be a gimmick to gain popularity in the aviation industry.

The national carrier had availed discounts to mark August 27 as ‘Air India Day’ when they amalgamated with erstwhile Indian Airlines and became one Air India in 2007.


But the strange thing in the development is that was the company didn’t aware of the enormous traffic they will gain after availing their tickets for just Rs. 100?

In a bid to mark the occasion, the company launched ‘Air India Offer’ – a scheme offering tickets for Rs 100 apart from all taxes.
Read news in full 27/08/14 Shubhanshu Sharma/Parda Phash
Is Air India's Rs. 100 ticket only a publicity gimmick?

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