Loss-making, low-cost airline SpiceJet rolled out yet another cheap fare
offer called Early Bird on Monday with tickets priced as low as Rs 499
on its domestic network making it the fifth discount bonanza for fliers
in the last two months. Within hours, one lakh tickets for the three-day
offer were sold.
The way it was lapped up by customers on Monday indicates a record of sort, an airline source told news agency PTI. "By 4 pm, tickets sale touched the 1-lakh mark," the source said adding, "it expects to set a new sales record in terms of booking in a single day."
The series of discounted fares has enabled the Kalanithi Maran-promoted airline to increase its market share to the second spot with every fifth flier in the country booked on its flights. But the carrier plunge deeper into the red with a loss of Rs 124.10 crore in April-June quarter. This is the fourth consecutive quarterly loss for the airline. SpiceJet had seen its revenue fall a bit from a year earlier to Rs 1,678.59 crore despite its rising market share.
The latest offer, for travel between January 16 and October 24 next year, is open from Monday to Wednesday. The fare is inclusive of fuel surcharge but all statutory taxes and fees are to be paid by the passenger as applicable on the date of travel.
Read news in full 02/09/14 Reuters/Business Today
The way it was lapped up by customers on Monday indicates a record of sort, an airline source told news agency PTI. "By 4 pm, tickets sale touched the 1-lakh mark," the source said adding, "it expects to set a new sales record in terms of booking in a single day."
The series of discounted fares has enabled the Kalanithi Maran-promoted airline to increase its market share to the second spot with every fifth flier in the country booked on its flights. But the carrier plunge deeper into the red with a loss of Rs 124.10 crore in April-June quarter. This is the fourth consecutive quarterly loss for the airline. SpiceJet had seen its revenue fall a bit from a year earlier to Rs 1,678.59 crore despite its rising market share.
The latest offer, for travel between January 16 and October 24 next year, is open from Monday to Wednesday. The fare is inclusive of fuel surcharge but all statutory taxes and fees are to be paid by the passenger as applicable on the date of travel.
Read news in full 02/09/14 Reuters/Business Today
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