New Delhi: South Indian destinations seem to have given financially troubled SpiceJet reasons to cheer.
Its latest discount sale got a fillip from the region as it drove the growth in sales during the limited offer sale that ended on February 1.
The airline said it has witnessed an overwhelming response for its Super Sale Offer, the first sale for the year, with the booking volumes quadrupling on the first day of offer.
This indicates “continuing pent-up demand” in the market despite other airlines having held sales earlier in January, a statement said.
An analysis by the airline showed that the Super Sale offer has seen the highest demand for the New Delhi-Srinagar sector, which indicated that Kashmir Valley was recovering from the impact of the floods last year and once again assuming its rightful place as a hotspot for holidays.
The travel period under the sale covers summer vacation, contributing to this demand, the airline said.
However, the surprise element was the Vijayawada-Hyderabad sector, which became the second highest in terms of demand. Vijayawada is a big hub for automobile and FMCG, pharma and educational institutions.
Pune-Hyderabad was another sector that witnessed huge demand. Corporates and people travelling to Shirdi led to the excessive demand, the airline said.
04/02/15 Shemin Joy/Deccan Herald
Its latest discount sale got a fillip from the region as it drove the growth in sales during the limited offer sale that ended on February 1.
The airline said it has witnessed an overwhelming response for its Super Sale Offer, the first sale for the year, with the booking volumes quadrupling on the first day of offer.
This indicates “continuing pent-up demand” in the market despite other airlines having held sales earlier in January, a statement said.
An analysis by the airline showed that the Super Sale offer has seen the highest demand for the New Delhi-Srinagar sector, which indicated that Kashmir Valley was recovering from the impact of the floods last year and once again assuming its rightful place as a hotspot for holidays.
The travel period under the sale covers summer vacation, contributing to this demand, the airline said.
However, the surprise element was the Vijayawada-Hyderabad sector, which became the second highest in terms of demand. Vijayawada is a big hub for automobile and FMCG, pharma and educational institutions.
Pune-Hyderabad was another sector that witnessed huge demand. Corporates and people travelling to Shirdi led to the excessive demand, the airline said.
04/02/15 Shemin Joy/Deccan Herald
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