Increasing capacity on domestic routes, foraying into the cargo business, turning full-service after years of ambiguity with multiple brands and service offerings - Jet Airways seems to be leaving no stone unturned to stay on course with its target to return to black by 2018.
CEO Cramer Ball said today there has been a triple digit improvement in the airline's business and things are looking positive. But what about increased competition from a more aggressive Air India and newbie Vistara? Also, a high cost domestic operating environment will surely not help matters. Here is a snapshot of Ball's strategy:
1) Tapping into cargo: Jet Airways has been given permission by the ministry of civil aviation to get a wide body Airbus 330 aircraft on wet lease from Etihad Airways to start this service. But the airline is yet to get final permission from the DGCA and Ball said today that cargo operations should start by May this year. Since the cargo market is growing 17% year on year and most other airlines have been unable to tap the potential of this market, Jet's move is a wise one. Jet plans to connect Delhi, Bengaluru, Hanoi, Singapore and Hong Kong on this service initially. Ball said the permission for wet lease (which means aircraft comes with crew) is initially for six months but can be renewed.
26/03/15 First Post
CEO Cramer Ball said today there has been a triple digit improvement in the airline's business and things are looking positive. But what about increased competition from a more aggressive Air India and newbie Vistara? Also, a high cost domestic operating environment will surely not help matters. Here is a snapshot of Ball's strategy:
1) Tapping into cargo: Jet Airways has been given permission by the ministry of civil aviation to get a wide body Airbus 330 aircraft on wet lease from Etihad Airways to start this service. But the airline is yet to get final permission from the DGCA and Ball said today that cargo operations should start by May this year. Since the cargo market is growing 17% year on year and most other airlines have been unable to tap the potential of this market, Jet's move is a wise one. Jet plans to connect Delhi, Bengaluru, Hanoi, Singapore and Hong Kong on this service initially. Ball said the permission for wet lease (which means aircraft comes with crew) is initially for six months but can be renewed.
26/03/15 First Post
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