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Thursday 9 April 2015

India’s airfare war hots up with ‘lower than low’ offers

New Delhi: It might seem a flight of fancy  — travelling from Delhi to Mumbai on an IndiGo flight for just R2,953. More so when you factor in that the average ticket in the sector costs more than R4,000, and if it is bought on the same day of travel, it can go up to R5,500.

But all’s fair in the ticketing wars, and it is not only for Mumbai that IndiGo announced what it calls “lower than low” fares to 12 destinations from Delhi — the cheapest being to Jaipur at just R1,499.


Nor is IndiGo the only carrier — GoAir, Vistara, AirAsia, Air India and SpiceJet have announced huge discounts to get passengers on board. In the last week of March, GoAir announced fares starting from R1,299 for passengers travelling between June 23 and October 31. This was the second discount offered in the week. The first offer had fares starting from R999. These sales, officials said, help book a few seats in advance, and as the date of travel comes nearer, the prices of the tickets are increased.

These deals help pack in those put off by high last-minute costs, especially on routes that have less traffic. “It is our focus therefore to advertise ‘book early and pay less’. So if you can simply plan your business or leisure trips in advance you can get the same seat for one-third the price. If you book a ticket on GoAir 60, 90 or 120 days prior to departure you will find they are cheaper than train fares,” said a GoAir spokesperson.
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