That brands have personalities and attributes is well known. Brand custodians are taking the conversation a step further and assigning genders to them now. Joining the trend is the Tata Group-Singapore Airlines joint venture, Air Vistara. It's a girl.
The grand old lady of Taj Hospitality lends herself to the newbie airline. The branding communication for the airline has been designed keeping in mind the feminine form in mind, including the "sonic identity". Rajeev Raja and Mani, co-founders of BrandMusiq, an agency that specialises in creating the musical logos, have worked on creating a voice for the brand. One that consumers will hear every time they dial customer care for the airline or just after boarding and landing.
22/04/15 Masoom Gupte/Economic Times
The grand old lady of Taj Hospitality lends herself to the newbie airline. The branding communication for the airline has been designed keeping in mind the feminine form in mind, including the "sonic identity". Rajeev Raja and Mani, co-founders of BrandMusiq, an agency that specialises in creating the musical logos, have worked on creating a voice for the brand. One that consumers will hear every time they dial customer care for the airline or just after boarding and landing.
22/04/15 Masoom Gupte/Economic Times
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