Mumbai: Auction of brands and trademarks of the long-grounded Kingfisher Airlines turned out to be a damp squib on Saturday as lenders failed to attract a single bidder for sale of these pledged assets at a reserve price of Rs 366.70 crore in their efforts to recover unpaid loans from beleaguered businessman Vijay Mallya.
This is the second failed attempt by the 17-bank consortium, led by State Bank of India, to recover some money from Mr Mallya, after an earlier auction of Kingfisher House - the erstwhile Kingfisher Airlines headquarters - met with a similar fate with no bidder coming forward.
The items on sale in Saturday's online auction included the Kingfisher logo and also the once-famous tagline 'Fly the Good Times'. Other trademarks on sale included Flying Models, Funliner, Fly Kingfisher and Flying Bird Device.
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This is the second failed attempt by the 17-bank consortium, led by State Bank of India, to recover some money from Mr Mallya, after an earlier auction of Kingfisher House - the erstwhile Kingfisher Airlines headquarters - met with a similar fate with no bidder coming forward.
The items on sale in Saturday's online auction included the Kingfisher logo and also the once-famous tagline 'Fly the Good Times'. Other trademarks on sale included Flying Models, Funliner, Fly Kingfisher and Flying Bird Device.
To Read the News in Full
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