Bengaluru: If you thought bad roads are a deterrent for tourists only in Karnataka, look at neighbouring Kerala. God's Own Country was faced with a similar problem some time ago. That is when Kerala Tourism came up with a novel concept: airlift backwater-bound tourists and drop them off at their destinations, so that they don't have to use roads at all.
In the initial phase, tourists landing in Thiruvananthapuram, Kochi and Kozhikode will be airlifted to Ashtamudi, Punnamada, Kumarakom, Bolgatty and Bekal - all picturesque backwater destinations.
Kerala will soon make its Seaplane Project operational. "It is aimed at improving last-mile connectivity by air," said Muraleedharan P, Kerala's tourist information officer, in Bengaluru on January 13.
A Kerala Tourism department team, visiting Bengaluru to promote their state, said Karnataka has greater potential than Kerala; but the latter scores because of aggressive marketing.
14/01/15 Times of India
In the initial phase, tourists landing in Thiruvananthapuram, Kochi and Kozhikode will be airlifted to Ashtamudi, Punnamada, Kumarakom, Bolgatty and Bekal - all picturesque backwater destinations.
Kerala will soon make its Seaplane Project operational. "It is aimed at improving last-mile connectivity by air," said Muraleedharan P, Kerala's tourist information officer, in Bengaluru on January 13.
A Kerala Tourism department team, visiting Bengaluru to promote their state, said Karnataka has greater potential than Kerala; but the latter scores because of aggressive marketing.
14/01/15 Times of India
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