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Thursday, 19 March 2015

Future of air travel is personalisation: SITA

The ‘connected passenger’ has become a reality, with 97 per cent of airline passengers carrying at least one personal electronic device. But global usage rates indicate passengers have been slow to adopt new airline and airport mobile services when travelling. Deeper analysis however, shows that some industry players are bucking the trend and achieving high levels of usage.
This is according to ‘The Future is Personal’, the latest industry report from SITA, one of the leading global IT provider to the air transport industry.
SITA’s industry insights are based on in-depth research directly with more than 6,000 passengers; carried out at 106 airports across the world which handled 2.35 billion passengers last year and with airlines that together carried more than half the world’s passenger traffic. The research shows airlines have made significant investments in mobile services over the past four years as smartphone adoption surged and the majority now enable passengers to buy tickets, check-in and access flight information via smartphone apps. Meanwhile half of the worlds’ airports also provide flight information via apps.
18/03/15 Financial ExpressThe ‘connected passenger’ has become a reality

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