Air India vs. Indigo is a favorite case study in management schools. In
2004, when Air-India was piling up aircraft with a capex of around Rs
38,000 core, its private sector competitor Indigo was entering into
long-term contracts with Airbus Industries so that deliveries could be
staggered into the future to suit its needs.
A long term contract not only protects the price line for the buyer even if it contains a price escalation clause but also ensures that equipment, grounded or flying, are not piled up unnecessarily. There cannot be a greater waste for a commercial organization than unused capacity.
An army man can rest in his barracks but an aircraft cannot be made to idle in its hangar.
A long term contract not only protects the price line for the buyer even if it contains a price escalation clause but also ensures that equipment, grounded or flying, are not piled up unnecessarily. There cannot be a greater waste for a commercial organization than unused capacity.
An army man can rest in his barracks but an aircraft cannot be made to idle in its hangar.






