Canara Bank tells its story at Hyderabad Airport

New Delhi: Passengers arriving at the Rajiv Gandhi International Airport in Hyderabad now receive a very warm welcome, thanks to the new Canara Bank campaign. The campaign, executed by the Laqshya Hyderabad Airport team, uses a compelling storytelling technique to woo passengers, making use of more than 20 pillars in the Arrivals area.
The campaign brief provided by Canara Bank was to create a dominant presence at the Arrivals area of the airport. The colourfully branded pillars are the first point of contact for all passengers arriving through the aerobridges. The branding continues to move along as passengers move towards the baggage claim area/exit gates. Each pillar carries a different message about product offerings from Canara Bank – from education and car loans to credit card offers and insurance schemes.
Read news in full 18/10/13 Best Media Info