GoAir outsmarts IndiGo, is surprise market gainer in November

GoAir, one of the smallest domestic airlines, was the surprise gainer in November as it filled up planes and managed to notch up market share, at the cost of market leader IndiGo. For the first time in seven months, IndiGo lost share when GoAir notched up 8.8% against 7.7% in October. IndiGo came down almost two percentage points to settle at 28.6% versus 30.2% in October. Except IndiGo, all other airlines managed to fill up more of their aircraft compared to October, some with the help of discounts and yet others by nimble marketing methods. November also saw IndiGo's famed on-time performance slip.
In November, overall air traffic growth slowed with a month on month increase of just 2.33 percent against an almost 10 percent increase seen in October. A little over 5.58 crore passengers took to domestic skies this November against 5.34 crore in the same month last year. November saw all airlines except IndiGo improve their load factors - which measures the number of filled seats on a plane. IndiGo lost marginally to settle at 74.6 percent (74.8 percent) which means every fourth seat on its planes was empty
Read news in full 17/12/13 Sindhu Bhattacharya/First Post