Promotional offers may not improve margins of airlines

Mumbai: It is that time of the year when the domestic airlines have again come up with offers to attract passengers during the lean season beginning January 2014. While it may boost sales during the period, however, it will not help much in easing out the pressure on the margins, feel the industry.
SpiceJet has announced the launch of 30 days advance purchase offer on a million seats by giving discounts up to 65 per cent with fares starting from Rs 2,157. GoAir also has come up with a similar 30-day advance purchase Christmas offer starting from Rs 3007. Even Air India has introduced attractive 5 discounts on all domestic fares sold by website valid till January 15, 2014.
Read news in full 26/12/13 Soumonty Kanungo/mydigitalfc.com