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Wednesday 15 January 2014

Tata-Singapore Airlines in talks with creative agencies

Tata-Singapore Airlines, the aviation venture between Tata Sons and Singapore Airlines, is on the lookout for a creative partner. The multi-agency pitch is underway in New Delhi. There was no official confirmation at the time of filing the report, however, sources close to exchange4media have confirmed the news.
In the new venture, christened Tata-SIA Airlines, Tata Sons has 51 per cent stake, while Singapore Airlines (SIA) has 49 per cent stake. The joint venture received approval from the Foreign Investment Promotion Board (FIPB) to set up Tata-SIA Airlines in October last year. The airline will be based in New Delhi and the venture is likely to be launched by May-June this year. Prasad Menon has been roped in as Chairman of this new venture.


According to media reports, the Union Home Ministry is vetting the names of top bosses of the Tata-Singapore Airlines venture for security clearance, a major pre-requisite for the airline to get an NOC from the Ministry.
Read News In Full 15/01/14 exchange4media.com

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