Unmetric Takes a Look at Social Media Habits of Aviation Brands and International Airlines with Indian Presence

Unmetric, a company that asks whether brands are social enough, looked at the social media habits of top Indian aviation brands and international airlines with an Indian presence on major social platforms.
According to a release, in total, 10 airlines were analyzed. The analysis found that on Facebook, all 10 brands have an active presence, seven are using Twitter, two are on YouTube and two have a presence on Pinterest. Amongst the aviation brands included in the analysis, Jet Airways and SpiceJet are the only airlines present on all four platforms.
The company reported that on Facebook, Jet Airways received the highest Unmetric score of 49. The Unmetric score is the first ever sector aware social media benchmark score normalized to 100, with various qualitative and quantitative metrics to rank a brand against competitors. Jet Airways also commands the largest fan base on Facebook with close to 1,140,000 fans, followed by SpiceJet which has close to 530,000 fans.

The Air Asia India account saw a growth rate of 37 percent which is the highest growth rate of a brand in the period analyzed and looks like a statement of intent from India's newest airline. Air Asia India has consistently seen high growth rates throughout the year, which is an indication of the anticipation in the market for this new airline, and is on track to have one of the largest fan bases in the sector.
Read news in full 29/12/13 4-traders