Air India has issued a tender outlining its search for a firm to manage brand and reputation, crisis comms in the event of an emergency, internal comms, investor relations and digital PR.
The successful agency will be based in India but its remit will involve global reputation management, media relations with foreign press as well as "maintaining a major presence on social media" according to the RFP document.
Agencies tendering for the brief must have a minimum annual turnover of £500,000 for the last three years, experience of working with major airlines or other travel and tourism clients, but should not be working with any domestic competitor of Air India.
The contract contains the option for renewal for a further year.
It’s only the second time the carrier has called in agency help with Indian firm Perfect Relations previously handling PR, according to reports.
Read News in full 13/03/14 Lynsey Barber/PR Week
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