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Thursday 6 March 2014

Now, Air India joins fare war; experts say airlines preparing for Tony Fernandes' Air Asia entry into market

Mumbai: Flag carrier Air India has finally joined the ticket price war, pushed by Tony Fernandes' AirAsia, as it announced 30% discount on fares for travel between March 29 and September 30, the state-owned airline said in a release on Wednesday - a tussle initiated by SpiceJet earlier this week.
The discount offered by Air India, spread across 115 flights operated by the airline, is however applicable only on select domestic and the domestic leg of international flights. The bookings will also have to be made between February 27 and March 1, to avail the offer.
Fares under the discounted scheme, start from as low as “Rs 1586 for Goa-Mumbai sector, Rs 1889 for Delhi-Lucknow sector, Rs 3470 for Mumbai-Kolkata sector and Rs 2557 for Trivandrum – Mumbai sector, exclusive of taxes,” the airline release added.


Low cost carrier Spice Jet on Monday triggered a price war by offering up to 75% off on base fare and fuel surcharge relative to last minute fares, for travel between April 1 and June 30, 2014, applicable for bookings made till February 26. Other no frills like IndiGo and GoAir quickly announcing similar schemes, within hours of SpiceJet's announcement. This was the third time that the Chennai-based airline shelled out discounted fare in the last two months.
Read News in full 26/02/14 Financial Express

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