Mumbai: Low-cost carrier (LCC) SpiceJet started with offering heavy discounts on airfares, only to be followed by rivals IndiGo and GoAir. Not to be left behind, full-service carrier Jet Airways and national carrier Air India too jumped in the fray. Also, citing the great response received, Spicejet later extended the period for a few days.
If you are among those who missed out on taking advantage of this fare war, don't worry. Another one is probably around the corner.
Experts say this shower of sorts of airfare discounts isn't just an annual lean season thing and is, in fact, becoming a regular feature, as the 'flash discount sale' has been happening every couple of weeks in a similar manner for more than two months now. The reason is increasing competition.
Low-cost international carrier AirAsia, the Tata-Singapore airline and the Jet-Etihad deal have stepped up the competition, forcing the existing airlines to innovate and lure cost-conscious passengers with low fares, industry insiders said, adding that the introduction of jumbo planes is further expected to bring down fare prices.
Read news in full 14/03/14 Shahkar Abidi/Daily News & Analysis
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