Mumbai: Low-cost carrier SpiceJet on Tuesday defended its move to offer discounted flight tickets during February which ultimately led to a fare war with other airlines soon following the suit by offering similar discounts under their advance booking schemes.
“The promotions were targeted to achieve few key objectives – Filling up seats that otherwise will be left empty, Stimulate new travelers and increasing the frequency of existing travelers, Limited to flights that have capacity that is expected to not fill under normal course,” the airline said in a statement.
SpiceJet had on February 24 offered up to 75% off on base fare and fuel surcharge relative to last minute fares, for travel between April 1 and June 30, 2014, applicable for bookings made till February 26.
REad News in full 04/03/14 Financial Express
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