Mumbai: Air India is expecting a two-three per cent gain in revenue due
to wider commercial partnerships and integration of its frequent flyer
programme with 26 member airlines of the Star Alliance.
On Monday board members of Star Alliance met in London to vote on Air India's induction into the group. A formal announcement on Air India’s induction into the alliance is expected at a press conference in New Delhi on Tuesday. Star Alliance is the largest of three global airline alliances and includes Lufthansa, Swiss, United, Singapore Airlines as it members. Air India’s membership into the Star Alliance was put on hold in 2011 and was initiated afresh last December.
For Air India the revenue gain is expected largely from the integration of its frequent flyer programme, which allows passengers to redeem points on flights operated by any of the 26 carriers in the alliance. Occupancy in Air India’s business class ranges from 45 to 50 per cent and the airline’s executives hope this will encourage companies and frequent flyers to fly more with them.
“The bulk of our revenue growth is estimated to come from frequent-flyer integration. Earlier, we had tie-ups with only three international airlines,” an Air India executive who did not wish to be named said.Read news in full 24/06/14 Aneesh Phadnis/Business Standard
On Monday board members of Star Alliance met in London to vote on Air India's induction into the group. A formal announcement on Air India’s induction into the alliance is expected at a press conference in New Delhi on Tuesday. Star Alliance is the largest of three global airline alliances and includes Lufthansa, Swiss, United, Singapore Airlines as it members. Air India’s membership into the Star Alliance was put on hold in 2011 and was initiated afresh last December.
For Air India the revenue gain is expected largely from the integration of its frequent flyer programme, which allows passengers to redeem points on flights operated by any of the 26 carriers in the alliance. Occupancy in Air India’s business class ranges from 45 to 50 per cent and the airline’s executives hope this will encourage companies and frequent flyers to fly more with them.
“The bulk of our revenue growth is estimated to come from frequent-flyer integration. Earlier, we had tie-ups with only three international airlines,” an Air India executive who did not wish to be named said.Read news in full 24/06/14 Aneesh Phadnis/Business Standard
No comments:
Post a Comment