Jet Airways scraps low-cost brand as losses mount

Reuters) - Jet Airways is to scrap its low-cost brand to concentrate on its full-service operation, the airline said on Monday, as it looks to cut costs after reporting its sixth straight quarter of losses.
India's No.2 airline by market share, which has not reported an annual profit since 2007, is betting on cost cuts and the launch of more international routes to return it to profitability by 2017.
"We as an airline confused customers (with multiple brands) ... The main aim in the tie-up will be to increase market share," Jet Chairman Naresh Goyal said at a press event after the release of the company's first-quarter results.

 

 

Jet's low-cost carrier JetLite, which operates 11 aircraft, will now bear the main airline's branding, Goyal said, without elaborating on whether the changes would result in job losses or alterations to the size of the fleet.
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