Bangalore: The beleaguered SpiceJet is finally seeing some green shoots
because of the airline’s dynamic pricing and better revenue management
during the past few months.
The first signs of the success of this strategy is reflected in its market share as well as load factor which have picked up dramatically during the last quarter.
According to analysts from brokerage firms, these increases are because of the promotional fares which were introduced recently by the airline run by billionaire Kalanidhi Maran, the Chennai-based owner of several media businesses.
As of June this year, SpiceJet’s market share was 19 per cent, next only to Indigo whose share stands at 31.6 per cent. But what is significant about the Chennai-based airline’s market share is that it is the only domestic airline in the country whose share has grown steadily while that of its competitors have either dropped or are flat.
In terms of load factor, SpiceJet’s growth has been remarkable. Its load factor in June, was as high as 81.4 per cent, a mere 0.1 per cent away from the leader, GoAir.
Read news in full 07/08/14 K Giriprakash/Business Line
The first signs of the success of this strategy is reflected in its market share as well as load factor which have picked up dramatically during the last quarter.
According to analysts from brokerage firms, these increases are because of the promotional fares which were introduced recently by the airline run by billionaire Kalanidhi Maran, the Chennai-based owner of several media businesses.
As of June this year, SpiceJet’s market share was 19 per cent, next only to Indigo whose share stands at 31.6 per cent. But what is significant about the Chennai-based airline’s market share is that it is the only domestic airline in the country whose share has grown steadily while that of its competitors have either dropped or are flat.
In terms of load factor, SpiceJet’s growth has been remarkable. Its load factor in June, was as high as 81.4 per cent, a mere 0.1 per cent away from the leader, GoAir.
Read news in full 07/08/14 K Giriprakash/Business Line
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