STA Travel has unveiled STA Travel Business, a new brand targeting young business travellers.
This is the first time the company has targeted business travellers direct, however it has had a B2B business travel arm for more than 15 years.
Harriet Kerr, business development director said: “We’ve worked in this sphere behind the scenes for some time, and in recent years we’ve noticed, not only a surge in younger people making business trips, but also a shift in the sorts of travel they’re booking.
“Recent research has shown that 69 per cent of business travellers between 18 and 35 years’ old will add a leisure element to a business trip, and it’s here that STA Travel can really make a difference
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