New research from Amadeus finds 42 per cent of adults who holiday abroad have never embarked on a cruise holiday, but would be tempted to do so in the future.
In addition, 30 per cent would consider swapping an all-inclusive land holiday with an all-inclusive cruise trip of the same value, presenting a significant opportunity for travel agents and the cruise industry to expand its customer base and change existing perceptions of cruise travel.
The representative survey of 2,000 British adults conducted in April by YouGov, provides insights into how consumers’ attitudes towards cruise travel are changing and highlights key opportunities in this space.
Choice, flexibility and personalisation were listed as the main priorities of the survey respondents, with a third of adults who holiday abroad stating they would be more likely to book a cruise holiday if they were offered more unique, interesting, or hard-to-reach destinations, followed by smaller cruise ships (19 per cent) and more activities on board (19 per cent).Read More 21/05/2015 Breaking Travel News
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