When earlier this year I read about a documentary called Hospital in the
Sky, my curiosity was piqued. Was this a metaphor for something? I soon
found out that it was quite literally an eye hospital aboard a plane,
which travels the world to treat patients. This specially-converted
jumbo jet is called Orbis’ Flying Eye Hospital. It is a fully-equipped
mobile ophthalmic hospital as well as a teaching facility. The
documentary is an eye-opener and the narrator is the Swiss watch brand
OMEGA’s ambassador Cindy Crawford, who talks about how Orbis’ flying
hospital was set up in 1982 and has travelled to 92 countries helping
over 23 million lives. This film is a 48-minute joint production between
OMEGA and Orbis and it chronicles model Crawford and her daughter
Kaia’s day aboard the Flying Eye Hospital in Trujillo, Peru.
Orbis is a large international charity dedicated to saving eyesight and
has been teaching and training doctors, nurses and bio-medical engineers
in the skills needed to save sight. The Orbis Flying Eye Hospital is
the result of a unique convergence of medical and aviation industries.
Once the people at Orbis realised that the high costs of tuition,
international travel and accommodations prevented most doctors and
nurses in developing countries from participating in overseas training
programmes, they built a system where the treatment and the knowledge
went to the patients and doctors, alike. So what made a luxury watch
brand like OMEGA get involved in a project like this? “The nature of our
support is twofold: we make a financial contribution that is linked to
the sales of certain watches while we use our international reputation
to raise awareness about what Orbis is doing to change lives around the
world. We have learned from our friends at Orbis that the vast majority
of blindness on Earth is preventable or treatable. Knowing that
motivates us to do all we can to help the organisation and to raise its
profile,” says Stephen Urquhart, President of OMEGA.
Read news in full 15/08/15 Rini Mukkath/The Hindu
Read news in full 15/08/15 Rini Mukkath/The Hindu
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