For 84 percent Indians, comfort is more important than style while travelling by air, according to a study by online travel site Expedia.
The Expedia Passenger Preference Index includes amenities for which customers would prioritise on flights of different length, how they prefer to pass the time, their opinions on baggage fees and packing, and which passenger behaviour they found most frustrating.
According to the survey, 74 percent of travellers will pay for added comfort on a short haul flight, and the number further jumps to 89 percent on long or extra-long haul flights. Alcoholic beverages are preferred by only 9 percent Indians.
"Indians lead globally in paying extra for a window seat (34 percent) or an aisle seat (10 percent), for a snack (36 percent) and a non-alcoholic beverage (16 percent) on board a short-haul flight," said Expedia India's Marketing Head Manmeet Ahluwalia.
To Read the News in Full 21/03/16 Business Standard
The Expedia Passenger Preference Index includes amenities for which customers would prioritise on flights of different length, how they prefer to pass the time, their opinions on baggage fees and packing, and which passenger behaviour they found most frustrating.
According to the survey, 74 percent of travellers will pay for added comfort on a short haul flight, and the number further jumps to 89 percent on long or extra-long haul flights. Alcoholic beverages are preferred by only 9 percent Indians.
"Indians lead globally in paying extra for a window seat (34 percent) or an aisle seat (10 percent), for a snack (36 percent) and a non-alcoholic beverage (16 percent) on board a short-haul flight," said Expedia India's Marketing Head Manmeet Ahluwalia.
To Read the News in Full 21/03/16 Business Standard
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