Since the beginning of 2014, Indian airline operators are luring customers with attractive discounts. Each airline is eyeing the biggest share in what’s being considered one of the most promising civil aviation markets of the world, and looking to consolidate their position before the entry of low cost Malaysian carrier AirAsia, which is expected to take to Indian skies by April.
The Malaysian carrier has also joined the ‘fare wars’ and announced five lakh free tickets on select routes and 1.8 million low fare promotional tickets in small windows of bookings. Most Indian carriers, including the state-owned Air India, have joined the ‘fare wars’ bandwagon, announcing discounts (at different times) so they don’t have to play ‘catch up’ games with competitors.
“When AirAsia comes, they will have their own offers. Before they come into the market, we want to consolidate our position and market share,” notes Sam Issac, chief financial officer at SpiceJet.
Read News in full 03/03/14 Sharan Poovanna/Indian Express
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