NEW DELHI, India - An important element of the Narendra Modi
philosophy of branding has to do with tourism. But with less than 7
million foreign tourist arrivals (FTAs) and a lowly 65th rank in travel
and tourism competitiveness index of the World Economic Forum, the Modi
government has an onerous task on hand to position India as a
destination of choice for the world’s major spending tourists.
How difficult the task is would be apparent should we take a look at the figure of FTAs in Asian countries during 2013. In a recent reply to a question raised in the Lok Sabha, the government revealed that the country ranked at a lowly number 14th among the Asian nations in terms of foreign tourist arrivals. Compare India’s 6.96 million foreign tourists with 55.69 million of China's and India’s pathetic performance on tourism can be seen. The point to note is that the figure for China increases manifold if one adds 25.7 million visitors to Hong Kong and 14.27 million to Macau with it.
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How difficult the task is would be apparent should we take a look at the figure of FTAs in Asian countries during 2013. In a recent reply to a question raised in the Lok Sabha, the government revealed that the country ranked at a lowly number 14th among the Asian nations in terms of foreign tourist arrivals. Compare India’s 6.96 million foreign tourists with 55.69 million of China's and India’s pathetic performance on tourism can be seen. The point to note is that the figure for China increases manifold if one adds 25.7 million visitors to Hong Kong and 14.27 million to Macau with it.
Read news in full eturbonews
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